The Creator Economy

Building Creative Enterprises with Soul (Why Chasing Trends Erodes Your Authenticity)

3 principles to guide intentional choices in ‘The Creator Economy’

David Loewen
6 min readJun 12, 2024

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Some say our Soul is inside us. Others believe we are within a greater Soul, connected to something beyond ourselves.

  • Where do you stand?
  • And more importantly, what do you feel your Soul trying to express through you?

When we take on work that is not a reflection of our authentic Self, we can become more concerned with how our work reflects on:

  • our reputation,
  • on our earnings, or
  • our progress up some invisible corporate ladder.

These are “Product of…”-type approaches.

As one could say, for example, each of the three above: “Is a product of my hard work and strong work ethic…

Keeping with this line of thinking, if we go to a job moaning, groaning, and bitching then that’s what will most likely become the focus of our attention — and a miserable outlook as a result (product).

In the spring of 2022, I walked away cold turkey from corporate ladders, feeling suffocated by a relentless…

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David Loewen

Building digital writing businesses from scratch | Thinker, Writer, Educator | Doctor of Education | Co-founder Humanity Academy | https://www.boxcutter.co/